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Running season, in review

adidas · Media report · August 2026

Executive summary

Running coverage grew through the season, carried by the club programme and the Prime X launch. Reach is up 18% on the previous quarter, and sentiment held positive in every market we track.

Handelsblatt and Runner’s World drove most of the reach.
Share of voice moved from 29% to 34% against the sportswear set.

Key metrics

212Clippings

1.2MReach

€51,000Media value

31%Share of voice

Share of voice

AI visibility by brand

BrandVisibilityAvg. positionSentiment

adidasYour brand68%1.874

Nike61%2.366

Puma44%3.171

ASICS33%3.869

New Balance27%4.463

Coverage by country

CountryClippingsReachMedia value

Germany96612K€28,400

Austria41214K€9,700

Switzerland33186K€8,100

United Kingdom27148K€6,300

United States1592K€3,900

Top coverage

ClippingSentimentReach

adidas brings running clubs closer to their communities

Runner's World · 2 hours ago

Positive412K

How adidas is shaping the next wave of sportswear

Handelsblatt · Yesterday

Neutral286K

The adidas silhouettes defining everyday style

Vogue · 2 days ago

Positive198K

Inside the adidas sustainability roadmap for 2027

Handelsblatt · 3 days ago

Neutral164K

Why runners keep coming back to the same three brands

Runner's World · 4 days ago

Positive96K

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Running season

Clippings over time

21218%

AI visibility by provider

63%5%

Clippings by channel

21218%

Clippings by country

21218%

Germany96
Austria41
Switzerland33
United Kingdom27
United States15

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Summarize adidas coverage and prepare a report.