Blog
How to Turn Business Goals into Communication Success
Putting the Pieces Together
Alina Fiebiger
Marketing Manager aclipp
How B2B Companies Communicate on Social Media
Almost 800 communicators were surveyed about their approach. The results are fascinating and summarized here.
Sarah Amler
Digital Process & Marketing Manager
Our Updates in March
You don't want to miss these updates. We have developed some really cool new features and further improved aclipp!
Sarah Amler
Digital Process & Marketing Manager
What's Awaiting PR: The Most Important Trends in B2B PR
How is the PR industry, especially in the B2B sector, changing? What trends should you not miss?
Sarah Amler
Digital Process & Marketing Manager
How is AI Changing the Day-to-Day of PR?
AI-based software is already significantly transforming the PR industry today. But where are the greatest potentials for PR hidden?
Sarah Amler
Digital Process & Marketing Manager
Brands to Invest More in Content Creation and Workflows in 2023
How can brands better prepare for the future given the increasing demand for high-quality content from customers?
Sarah Amler
Digital Process & Marketing Manager
The Latest Trends in the Newspaper Industry
Despite the growing importance of online media in PR, many PR professionals still rely on print. What are the trends here?
Sarah Amler
Digital Process & Marketing Manager
Does ChatGPT Write Better Texts than PR Managers?
Users are looking for meaningful applications for ChatGPT. The technology has already found its way into many PR agencies.
Sarah Amler
Digital Process & Marketing Manager
How Can You Measure the Value of Social Media Coverage?
How can you evaluate the performance of social media clippings across platforms and channels? We provide expert tips!
Sarah Amler
Digital Process & Marketing Manager
When Does a PR Reporting Tool Make Sense?
PR reporting tools undoubtedly offer numerous advantages and many helpful functions. But when is their use really worthwhile?
Sarah Amler
Digital Process & Marketing Manager
How Valuable is PR Work?
A question that often arises in the context of PR reporting. We answered it for you with industry experts.
Sarah Amler
Digital Process & Marketing Manager
Are Online Clippings More Valuable Than Print?
The saying often goes, 'Print is dead, online is enough for me'—but is this approach really effective? Is the era of print over?
Tommy Dobs
Senior PR & Brand Storytelling Berater Mashup Communications
What Makes an aclipp Report Unique?
What Makes an aclipp Report Unique? Which Analyses Are Included? & What Makes It So Special?
Sarah Amler
Digital Process & Marketing Manager
Finally, Combined Print and Digital Reach for Daily Newspapers
The lines between print and online communication are increasingly blurring. This results in many changes for communication!
Sarah Amler
Digital Process & Marketing Manager
Why Should You Create a PR Report?
Creating clipping reports is not fun and doesn't really add value. Why are they still a game changer for you?
Sarah Amler
Digital Process & Marketing Manager
How Efficient Is Your PR Work?
Which KPIs Can Best Measure the Success of Your PR Work and Optimize It Based on Data?
Sarah Amler
Digital Process & Marketing Manager
Are KPIs in the PR Sector Really Meaningful?
Uwe shared his views on trends with great potential and how to measure PR work results effectively.
Uwe Mommert
Managing Partner of Landau Media
How to Create the Perfect PR Report
What does a perfect PR report look like? How do you effectively showcase the value of your PR work? We have summarized the top tips.
Sarah Amler
Digital Process & Marketing Manager
How Do PR Professionals Create Clipping Reports?
What tools are used, how much do clients pay for a report, and many more insights from over 1,000 PR professionals.
Sarah Amler
Digital Process & Marketing Manager
How aclipp Makes Clipping Management Even Easier
Thanks to numerous aclipp updates, central and automated management of media mentions is now even easier for you.
Sarah Amler
Digital Process & Marketing Manager
The 5 Most Important PR Reports to Improve Your ROI!
What are the different PR reports? What exactly should you pay attention to? We've summarized all the important points for you.
Samantha Ruf
Social Media Manager
What Makes a Good Media Center?
What really matters? & which is actually the BEST Media Center in Germany?
Sarah Amler
Digital Process & Marketing Manager
How Will the PR Industry Change?
There are numerous new trends, formats & platforms that are changing PR work. What should you pay attention to in order to stay competitive?
Sarah Amler
Digital Process & Marketing Manager
Our Learnings from 11 Years of Social Media Market Research
What can you learn from the insights of the longest social media market study in the DACH region? How to make social media PR successful?
Sarah Amler
Digital Process & Marketing Manager
We Did It: Our First Investor!
Our first investor is on board! 🎉 Where do we go from here? What do we have planned for the coming months?
Sarah Amler
Digital Process & Marketing Manager
The End of PR Agencies?
We are currently experiencing a massive upheaval. Therefore, the solutions must be highly individualized. What does this mean for agencies?
Raphael Rahn
Founder LEWIS Communications
Happy Birthday, aclipp!
aclipp is already one year old on May 15! What has happened since the founding? What's planned for the next few months?
Sarah Amler
Digital Process & Marketing Manager
How Krauts PR Revolutionized Their Reporting
Krauts saved significant time and boosted agency performance by 15% with aclipp.
Sarah Amler
Digital Process & Marketing Manager
How to Effectively Use Google Alerts for Your PR Work
Use Google Alerts for your PR work and stay up-to-date. Learn how to set up and optimize Google Alerts to never miss important mentions of your clients and leverage emerging trends.
Sarah Amler
Digital Process & Marketing Manager
Germany, Austria, Switzerland: The Same PR for Everyone - Or Not?
In two market studies with Observer and Landau Media, we examined the PR industry in the DACH region. Where are the differences?
Lennart Stadtfeld
Public Relations Student (HdM Stuttgart)
Why a CEO Doesn't Need to Be Active on Social Media
More and more CEOs are trying to build successful social media presences. Marie-Christine explains why this can backfire.
Marie-Christine Schindler
Senior Consultant mcschindler.com GmbH
How Digital Are PR Agencies?
Despite many negative effects, the lockdown had positive sides regarding digitalization, especially in the PR industry.
Lennart Stadtfeld
Public Relations Student (HdM Stuttgart)
This is How Content Marketing Works on LinkedIn
Is there a golden formula for LinkedIn? Our guest author Uwe von Grafenstein went on a quest to find out.
Uwe von Grafenstein
Lecturer and founder of "Geschichten die verkaufen"
Using Mention Correctly
Learn what Mention and social listening are and how to use them perfectly for your PR work.
Sarah Amler
Digital Process & Marketing Manager
Amazing Developments at aclipp in 2021!
Amazing what the aclipp community has achieved this year: Time to take stock.
Sarah Amler
Digital Process & Marketing Manager
Social Listening for Your PR
Learn how to integrate social listening with Mention into your PR work.
Sarah Amler
Digital Process & Marketing Manager
Introducing Tags in aclipp 🎉
With the new tags, you can now create more informative reports! 😍 But how can you use them effectively for your clients?
Sarah Amler
Digital Process & Marketing Manager
🔥 Updates Updates Updates 🔥
In February, we released many major updates for you. We have briefly summarized the most important ones here.
Sarah Amler
Digital Process & Marketing Manager
How to Execute Successful Influencer PR Correctly
With increasing media usage, the influence of influencers on the population also rises. How can influencer PR be successful?
Marie-Christine Schindler
Senior Consultant mcschindler.com GmbH
Bachelor Thesis at aclipp
What experiences did I gather in my first weeks of startup life? What's it like to write a bachelor thesis at aclipp?
Sarah Amler
Digital Process & Marketing Manager
What Makes PR Professionals Successful?
What qualities must PR professionals possess to be successful in the digital age?
Thomas Dillmann
Editor-in-Chief PR-Journal
The Perfect Tool Stack for Your PR Work
How can you digitalize your PR work? Which tools add value? What are the 'must-haves' in your tool stack?
Sarah Amler
Digital Process & Marketing Manager
The First Big Team Event After COVID-19
It's been more than 1.5 years since our last team event in Vienna. This year, everything was completely different...
Raphael Buchberger
former co-founder, aclipp
Connected User: What Is It?
Connected Users are now available in aclipp. But what exactly are they, and how can they be used effectively?
Sarah Amler
Digital Process & Marketing Manager
Has Corona Changed the PR World?
Which PR campaigns worked well during the lockdown? Why is solidarity rewarded in a crisis?
Lennart Stadtfeld
Public Relations Student (HdM Stuttgart)