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How to Turn Business Goals into Communication Success

How to Turn Business Goals into Communication Success

Putting the Pieces Together

Alina Fiebiger

Alina Fiebiger

Marketing Manager aclipp

How B2B Companies Communicate on Social Media

How B2B Companies Communicate on Social Media

Almost 800 communicators were surveyed about their approach. The results are fascinating and summarized here.

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

What's Awaiting PR: The Most Important Trends in B2B PR

What's Awaiting PR: The Most Important Trends in B2B PR

How is the PR industry, especially in the B2B sector, changing? What trends should you not miss?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

How is AI Changing the Day-to-Day of PR?

How is AI Changing the Day-to-Day of PR?

AI-based software is already significantly transforming the PR industry today. But where are the greatest potentials for PR hidden?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

Brands to Invest More in Content Creation and Workflows in 2023

Brands to Invest More in Content Creation and Workflows in 2023

How can brands better prepare for the future given the increasing demand for high-quality content from customers?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

The Latest Trends in the Newspaper Industry

The Latest Trends in the Newspaper Industry

Despite the growing importance of online media in PR, many PR professionals still rely on print. What are the trends here?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

Does ChatGPT Write Better Texts than PR Managers?

Does ChatGPT Write Better Texts than PR Managers?

Users are looking for meaningful applications for ChatGPT. The technology has already found its way into many PR agencies.

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

What Makes a Good Media Center?

What Makes a Good Media Center?

What really matters? & which is actually the BEST Media Center in Germany?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

How Will the PR Industry Change?

How Will the PR Industry Change?

There are numerous new trends, formats & platforms that are changing PR work. What should you pay attention to in order to stay competitive?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

Our Learnings from 11 Years of Social Media Market Research

Our Learnings from 11 Years of Social Media Market Research

What can you learn from the insights of the longest social media market study in the DACH region? How to make social media PR successful?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

The End of PR Agencies?

The End of PR Agencies?

We are currently experiencing a massive upheaval. Therefore, the solutions must be highly individualized. What does this mean for agencies?

Raphael Rahn

Raphael Rahn

Founder LEWIS Communications

How to Effectively Use Google Alerts for Your PR Work

How to Effectively Use Google Alerts for Your PR Work

Use Google Alerts for your PR work and stay up-to-date. Learn how to set up and optimize Google Alerts to never miss important mentions of your clients and leverage emerging trends.

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

Germany, Austria, Switzerland: The Same PR for Everyone - Or Not?

Germany, Austria, Switzerland: The Same PR for Everyone - Or Not?

In two market studies with Observer and Landau Media, we examined the PR industry in the DACH region. Where are the differences?

Lennart Stadtfeld

Lennart Stadtfeld

Public Relations Student (HdM Stuttgart)

Why a CEO Doesn't Need to Be Active on Social Media

Why a CEO Doesn't Need to Be Active on Social Media

More and more CEOs are trying to build successful social media presences. Marie-Christine explains why this can backfire.

Marie-Christine Schindler

Marie-Christine Schindler

Senior Consultant mcschindler.com GmbH

How Digital Are PR Agencies?

How Digital Are PR Agencies?

Despite many negative effects, the lockdown had positive sides regarding digitalization, especially in the PR industry.

Lennart Stadtfeld

Lennart Stadtfeld

Public Relations Student (HdM Stuttgart)

This is How Content Marketing Works on LinkedIn

This is How Content Marketing Works on LinkedIn

Is there a golden formula for LinkedIn? Our guest author Uwe von Grafenstein went on a quest to find out.

Uwe von Grafenstein

Uwe von Grafenstein

Lecturer and founder of "Geschichten die verkaufen"

Using Mention Correctly

Using Mention Correctly

Learn what Mention and social listening are and how to use them perfectly for your PR work.

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

Social Listening for Your PR

Social Listening for Your PR

Learn how to integrate social listening with Mention into your PR work.

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

How to Execute Successful Influencer PR Correctly

How to Execute Successful Influencer PR Correctly

With increasing media usage, the influence of influencers on the population also rises. How can influencer PR be successful?

Marie-Christine Schindler

Marie-Christine Schindler

Senior Consultant mcschindler.com GmbH

What Makes PR Professionals Successful?

What Makes PR Professionals Successful?

What qualities must PR professionals possess to be successful in the digital age?

Thomas Dillmann

Thomas Dillmann

Editor-in-Chief PR-Journal

The Perfect Tool Stack for Your PR Work

The Perfect Tool Stack for Your PR Work

How can you digitalize your PR work? Which tools add value? What are the 'must-haves' in your tool stack?

Sarah Amler

Sarah Amler

Digital Process & Marketing Manager

Has Corona Changed the PR World?

Has Corona Changed the PR World?

Which PR campaigns worked well during the lockdown? Why is solidarity rewarded in a crisis?

Lennart Stadtfeld

Lennart Stadtfeld

Public Relations Student (HdM Stuttgart)

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